Anna Rashid

Chief Innovation Officer of Tangerine Communications, Anna has spent years challenging brands, media, and creatives to put audience first for the likes of Pizza Hut, Specsavers and Essity.

Anna plants the seeds of tomorrow, co-founding The Juice Academy (the UK’s first industry-led social media apprenticeship) helping to create over 600 jobs for young people entering the industry.

Anna champions diverse voices, rule-breaking strategies, and measurements that matter. Most recently, Anna has spearheaded industry-first report, Shapes of Attention, conducted in partnership with attention technologists Lumen, providing a definitive guide to what impact attention has on brand perception, intent to purchase, how this can be measured and why it matters.