Encirc, a leader in glass packaging, sought to elevate its profile as a sustainability champion in the manufacturing sector. Despite its pioneering efforts in carbon reduction and circular economy initiatives, the brand needed broader recognition in industry media and a stronger digital presence to reinforce its leadership.

Tangerine Communications developed a bold, multi-faceted campaign to position Encirc as the industry’s most forward-thinking advocate for sustainable glass packaging. Our strategy included: 

• Proactive media relations – Securing high-impact coverage in tier-one industry and national media, showcasing Encirc’s innovations and thought leadership. 

• Executive visibility – Training key spokespeople to build authoritative LinkedIn profiles and engage in industry discussions. 

• Award strategy – Crafting compelling award entries, resulting in Encirc winning Sustainable Manufacturer of the Year at The Manufacturer MX Awards. 

• Stakeholder relations – Supporting Encirc’s role in hosting the UK Government’s carbon capture launch, solidifying its status as a sustainability leader. 

• Social advocacy – Engaging internal advocates to amplify content, create meaningful discussions, and extend reach beyond corporate channels. 

This integrated B2B and corporate PR approach has helped Encirc be recognised as the ‘go-to’ voice for sustainable glass manufacturing, influencing industry conversations and shaping the future of packaging. 

Our campaign delivered significant results, securing Encirc’s reputation as the industry benchmark in sustainability: