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Empowering women
with Nicola Adams

When we found that over half of women don’t feel empowered in their daily lives.

Relying on friends and physical movement to improve their confidence, Tangerine and Bodyform decided that something had to change

So, we teamed up with Olympic-gold-medal-winning boxer, and bonafide sporting hero, Nicola Adams. Our social-first campaign focused on empowerment and ensuring that women feel secure and confident in everyday situations.

Working with Nicola, we created a range of online videos providing tips to help women+ with simple exercises, and offer inspirational advice to motivate them and adjust their views on empowerment.

Nicola also hosted a live boxing class for media and influencers, providing insight into what it takes to become an Olympic Gold medalist and sharing the mindset that she had to adopt in order to achieve her goals.

The campaign ran throughout June, with content from Nicola accompanied by a range of female influencers who are also sharing their journeys and messages of empowerment for others. The content showed how women can learn to be their powerful selves, whatever the day throws at them, with the help of one of the UK’s strongest and most powerful women.

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